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‘Blue For Business’: Twitter Rolls Out New Program To Identify Key Employees, Brands

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Microblogging site Twitter has officially announced Blue for Business. It’s a subscription for companies that want to “verify and differentiate themselves on Twitter.” According to the statement released by Twitter, the service will let the company add its affiliated individuals, businesses and brands to its account.The company is testing the service with “a select group of businesses,” including its employees. Affiliated accounts will get a small badge of their parent company’s profile picture next to their blue or gold checkmark, the statement read.

By creating this relationship, we are making it possible for businesses to network within their organizations on Twitter, the statement further read. Businesses can associate their leadership, brand, support handles, employees or teams with this service. The company said journalists, sports team players, or movie characters could all be affiliated.

Last month, CEO Elon Musk, took to the microblogging site to make the announcement. “Sorry for the delay, we’re tentatively launching Verified on Friday next week.” he posted. “Gold check for companies, grey check for government, blue for individuals (celebrity or not), and all verified accounts will be manually authenticated before check activates,” the SpaceX owner added.

As per a report in The Verge, this led to the removal of many advertisers from the platform. Subsequently, Musk discontinued the service for 7.99 USD within days of its release. Musk took matters into his own hands and tweeted that any account that tried to impersonate someone else would be disabled unless its user declared it a parody account.Coming to the current multipage verification system, Musk called it ‘painful, but necessary’. He claimed a “long explanation” of how the system would work would be revealed “next week”.

‘Blue For Business’: Twitter Rolls Out New Program To Identify Key Employees, Brands